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Name ideas, venue searches, messaging points, all of it was created that year, but the rest of the industry didn’t seem ready quite yet to dive head-first into this remodel. Why?  Well, the traditional IMS was still a viable platform with customers coming through the doors, brands making sales, and we were moving the needle with driving new and younger customers to the shows.

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We developed new attractions each year to offer more interactive experiences like, Adventure Out, Shift, the IMS Vintage Garage and then, Discover The Ride – our one-of-a-kind and highly successful solution to develop new riders.

Then the pandemic hit, giving all of us the time, while grounded from travel and working from home, to reassess business plans.

Lucky for us, we kept all those plans, ideas and files from five years ago and the Progressive® IMS Outdoors was officially born. In August, we presented the IMS Outdoors strategy to all the major motorcycle manufacturers and our key sponsors.

It was received with open arms; the industry was ready!

Plans are full steam ahead and we will release the 20

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