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Majen Immink, director of Fairs & Special Events at organiser the British Toy & Hobby Association (BTHA), shares everything there is to know about this year’s London Toy Fair.

Toy Fair, the UK’s biggest trade fair solely focused on the Toys & Games industry, opens its doors from Tuesday 21st to Thursday 23rd January at Olympia Events in Kensington.

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Now in its 71st year, the show has been sold out since September 2024 and is preparing to welcome more than 250 exhibitors across both levels of the Grand and National Halls, as well as a section of the Upper West Hall. These will comprise both big-name returnees and new exhibitors including Fratelli Games, Small World Toys, 3Doodler, Target Darts and many more.

“I feel that Toy Fair always has this positive buzz and sense of excitement and anticipation, no matter the year or the current climate,” enthuses Majen, who is very hard at work, along with her team, putting the finishes touches to this year’s event.

“Of course, we always set out to plan the very best Toy Fair we can, and by listening to feedback and talking to

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